Bridlington Ice Trail 2025
CWP Marketing is proud to have designed and developed the official website for the Bridlington Ice Trail, one of East Yorkshire’s most exciting and fast-growing winter attractions. Our aim was to create a digital platform that truly captured the magic, creativity, and community spirit of the event.
We focused heavily on visual impact, building the website with bold imagery, interactive elements, and a clean, modern layout that reflects the festive atmosphere of the trail itself. From showcasing the stunning ice sculptures to providing clear event information, maps, updates, and accessibility details, every element of the site was crafted to make the experience welcoming and easy to explore.
To ensure the website catered to everyone, we optimised it for seamless performance across all devices. Whether visitors accessed the site on mobile, tablet, or desktop, they were met with fast load times, smooth navigation, and a consistent branded experience.
Behind the scenes, we implemented a user-friendly content management system and SEO-driven site structure to support the event’s growing audience. This helps boost visibility across the region and ensures the Bridlington Ice Trail continues to expand its digital reach year after year.
Working on this project has been an exciting opportunity for us to support a major community attraction. CWP Marketing is proud that our work helps bring people into the town, promote local businesses, and enhance the overall festival experience. The Bridlington Ice Trail website is a strong example of our commitment to high-quality design, powerful branding, and purpose-built digital solutions that make a real impact.
At CWP Marketing, we wanted the Bridlington Ice Trail website to feel as striking and unforgettable as the sculptures themselves. The event brings thousands of visitors into the town each year, and our mission was to build a digital presence that showcased the same sense of wonder, creativity, and community pride you experience when standing in front of one of these incredible ice creations.
We used bold visuals, smooth navigation, and a festive, modern layout to make the website instantly engaging. Whether visitors are exploring the trail map, planning their visit, or discovering the story behind each sculpture, the website guides them through the experience with clarity and excitement.
From the very beginning, the aim was simple: make the Bridlington Ice Trail feel alive online. And with a fast, responsive build and a strong visual identity, the site supports not only the event itself but also the wider Bridlington community, bringing more people into local shops, cafés, and businesses during the winter season.