Stuck on what to post? You’re not alone — creating fresh content is one of the biggest challenges small businesses face. To help, here are ten post ideas that consistently engage followers and keep your brand front of mind.
Behind-the-Scenes – Show what goes on in your business day-to-day.
Customer Testimonials – Share reviews or stories from happy clients.
Staff Spotlights – Introduce your team members and add personality.
Before & After – Perfect for service businesses (cleaning, beauty, repairs).
Tips & How-Tos – Share quick advice related to your industry.
Product Highlights – Show off your bestsellers in action.
Seasonal Posts – Link your content to holidays or local events.
Polls & Questions – Spark engagement with quick, fun interactions.
Throwback Posts – Share your journey, milestones, or past wins.
User-Generated Content – Repost photos your customers share.
The key is variety — mix up your posts to keep your audience interested. And remember, it’s not just about selling; it’s about building relationships.
👉 If you’d like a hand planning a full content calendar, CWP Marketing can do the heavy lifting so you can focus on running your business.
